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Multiple Sclerosis Lokai
About the Campaign
The Can Do MS/Lokai partnership launched in August 2018 with the #ChooseToChange campaign. When customers selected Can Do MS as 'my cause,' Lokai contributed $1 from every metallic bracelet and $2 from every black and white bracelet purchased.
After a public awareness campaign that raised almost $3K in donations, Lokai strengthened our organizational partnership by launching a new teal multiple sclerosis Lokai bracelet as part of their cause collection.
Campaign Highlights
During its campaign, the Multiple Sclerosis Lokai generated over $20K for families and individuals living with MS. Below are some select social email, public relations, and email content that built audiences, generated engagement and increased revenue.
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#ChooseToChange Announcement
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