#myMSNurse was a marketing campaign developed by Can Do MS in partnership with EMD Serono. The goals were to raise awareness of the role nurses play in families living with MS and celebrate their unwavering commitment to changing lives. The social and email campaign coincided with the Year of the Nurse and International Week of the Nurse (May 6-12). An overwhelming positivity of audience engagement spoke to the authentic and timely nature of this social campaign.